To get the best results in the end, it helps to give yourself a head start at the beginning. By that we mean doing the right research, gaining the right knowledge and building the right picture of your target audience before you’ve even begun.

Successful reward, benefits or incentive schemes need to be seen as relevant and of value by the people that you want them to reach. And the best way to ensure that this is the case is through research.

A little insight really can go a long way. We’ve seen just how long by working with a wide range of clients, and conducting a wide range of research activities.

Our research has helped inform the make-up of a benefits programme by assessing demand. It’s helped us understand which rewards would best motivate a particular audience. It’s helped us assess the best communication channels for certain companies, evaluate the impact of scheme implementation, and assess employee satisfaction and engagement levels.

Specifically, we can provide online, telephone or face to face focus group research to help give your scheme the knowledge it needs to succeed. We find online research is the most cost-effective but really it’s down to you and your budgets, you might like to receive all three. In our book, there really is no such thing as knowing too much.

So if you’re looking to increase scheme participation, improve employees’ understanding and appreciation of their benefits or total reward, inspire behavioural change or conduct a wider internal communications or engagement review, and would like to generate data and insight to help inform your strategy and approach, we’d love to sit down and talk.