The role of incentives in getting ahead in customer acquisition and retention

After the once-in-a-generation increases in inflation, energy, housing and food costs which tore through household budgets in 2022, brands now have to fight it out for every penny spent as consumers adapt to the harshest economic environment in living memory.

To help those leading the battle for customer acquisition, we asked UK consumers about the changes they are making to their shopping habits and what brands can do to encourage them to stay loyal or try something new.

In this ebook we share:

• Research insights around how the cost-of-living crisis is impacting consumer behaviour.
• Seven key actions for brands to consider in the year ahead