Edenred study finds up to one third of Christmas reward budget is wasted by employers


A failure by employers to effectively plan and deliver end of year recognition means up to one third of Christmas reward is wasted, according to new research from Edenred.


A failure by employers to effectively plan and deliver end of year recognition means up to one third of Christmas reward is wasted, according to new research from Edenred.

The survey contained in a new report “Getting a Return from Christmas Reward in 2014” looked at UK employees’ experience and expectations around Christmas reward. It found that:

  • A total of 34% of employees have lost, discarded or simply not received Christmas reward given to them by their employer;
  • Barely a third of employees (37%) said they received a personal thanks from their employers when Christmas reward was given;
  • One in three employees (30%) have never had Christmas reward;
  • 9% of employees couldn’t remember whether their employer gave them Christmas reward in 2013.

The research also found substantial differences in employee attitudes to Christmas reward depending on their age.

Among 18-25 year-olds, 56% said they expected something from their employer compared to just 34% of employees aged fifty five and over.

Across the age groups just 7% said the idea of Christmas reward was outdated.

Colin Hodgson, Sales Director for at Edenred UK said:

“The major finding from our research is the ‘Christmas reward gap’ between the things we know that employers should do and what they are actually doing.

The first of these is the widespread absence of personal recognition when reward is given to employees: saying thank you in person isn’t just a vital element in the effectiveness of Christmas reward but any recognition programme.

The second area where employers are falling short is by failing to give reward which will have a positive and memorable impact for employees. With a third of reward being discarded by employees it is clear employers need to think how they can incorporate personalisation and choice in what they give.

If there is one clear message from our research it is that every employer could make a substantial improvement to the effectiveness of their investment in end of year reward by looking again right now at how they plan and deliver their activity.”

For more information about the research and insight about end of year reward you can download  Reward & Recognition at Christmas 2014 whitepaper here.

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