Customer Loyalty

Five fronts in the battle for customer loyalty in 2019

People’s expectations about how brands should behave will have big implications for loyalty in the years ahead – it’s time to rethink the rules of engagement.  It’s no secret to any marketer that it is far more profitable to... [more]
Author: Colin Hodgson | Category: Blog | 19/03/2019 | 0

Loyalty is for life, not just for Christmas

Retail sales ramp up at Christmas time but how can you convert the seasonal rush into loyalty that lasts? The festive season is when everyone is fighting for attention and sales. It’s an expensive time for any brand or retailer... [more]
Author: Steven Morris | Category: Blog | 05/12/2018 | 0

Innovation in customer loyalty

Steven Morris discusses how today’s instant reward programmes can deliver better customer engagement Every consumer business faces the same challenge: delivering a positive experience for their customers in order to encourage... [more]
Author: Andy Philpott | Category: Blog | 19/09/2018 | 0

The wonder of digital rewards: drivers of change in reward strategy

It has been established beyond any reasonable doubt that happy employees are both more productive and loyal than unhappy ones. Yet investment by employers in employee wellbeing and engagement via perks and benefits is often... [more]
Author: Andy Philpott | Category: Blog | 07/11/2017 | 0

How technology can be used to boost motivation among employees

Finding ever more creative ways to motivate your employees can be a challenge. With the changes in technology, lifestyle and priorities in recent years and today’s typical workforce spanning up to four generations, getting it... [more]
Author: Andy Philpott | Category: Blog | 07/11/2017 | 0
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