Edenred scoops award for Free School Meals Voucher Scheme

Edenred’s work in delivering the Free School Meals Voucher Scheme through the pandemic has been recognised the prestigious IMC European Awards.

The FSM Scheme received a bronze award in the cause-related category up against competition from across Europe.

Over the course of 18 months of pandemic lockdowns and school closures, Edenred worked with the Department for Education to ensure that 1.4m families received money to feed their children in lockdown.

At the end of the scheme Edenred had distributed the equivalent of 161m meal allowances worth £483m in a scheme which was designed and launched in just three weeks.

By using its select e.gift cards, Edenred was able to ensure that every pound of tax-payer’s money earmarked to support the families was translated into the same value of meal vouchers.

Andy Philpott, sales and marketing director at Edenred said:

“It was a privilege to be able to deliver this scheme which made such a difference to children and families as they endured the pandemic. The recognition for our team who worked around the clock in lockdown is well-deserved.”