Edenred in Action – DHL Case Study


In 2011 DHL decided that the UK service award programme it had in place in its Supply Chain division needed to do more to underline how the business values employee loyalty.


Although the scheme was designed to play an important part in reinforcing relationships between managers and employees, only 20% of those eligible for rewards among its 40,000 employees were either receiving or redeeming them.

Edenred was given the task of overhauling the scheme, with the primary objective of boosting take-up of the service programme. DHL also wanted to deliver more consistency in its reward offering to employees.

The strategy

Edenred identified that the key areas for improvement in the scheme needed to be around choice of reward, transparency in how is reward linked to length of service, ease of administration and making the reward more memorable for employees.

The new scheme devised for DHL was therefore based around:

Clarity: A scale of rewards from £100 up to £1,000 based on years of service.

Choice: Employees could elect to have either single or multi-store vouchers or gift cards redeemable in over 70 leading high street retailers.

Accessibility: The existing catalogue scheme was replaced with Edenred’s online reward platform,

Compliments Select, for the redemption of rewards.

Ease of delivery: New ‘Service Award Packs’ were created to make the presentation of the reward easier for the manger and more visible among teams.

The new programme was also given a new brand – ‘The Inspire Programme’ – to support its roll out across the business and to underline the change to an improved reward programme.

The results

After two years of operation 2,500 service award packs have been delivered through the Inspire Programme with employees choosing vouchers through the online Compliments Select platform. Overall employee participation has risen four-fold from under 20% to 80%.

Giving feedback on the new scheme, DHL Supply Chain’s Head of Compensation & Benefits Projects said: “The new scheme implemented with Edenred has meant employee loyalty is being rewarded more consistently and with greater frequency across the business.

The Inspire Programme has also helped engage managers with the importance of recognising long service while making the act of reward more memorable and visible within DHL.

Overall, we feel that our service award scheme is now doing a much better job of delivering on its objective of ensuring employee loyalty is recognised and valued.”

Let us find the best solution for you, enquire online here

Or give us a call on 0843 453 0209*.

 


How can we help? 
 
 


What DHL said:

"The new scheme implemented with Edenred has meant employee loyalty is being rewarded more consistently and with greater frequency across the business."

 

DHL Supply Chain’s Head of Compensation & Benefits Projects

Latest Whitepapers and Research

Slump or Jump?

How will January start for your organisation? will your 2017 start slow, or will you start as you mean to go on - on a high? This latest guide from Edenred reveals what UK employees think about going ...


Make Q4 Massive

With autumn upon us and the summer over, attention now needs to turn to Q4 – the last opportunity to make an impact on year-end targets. This latest thought leadership piece offers a guide to ra...


Christmas Future, or Christmas Past?

Traditional Christmas rewards and gifts may have worked in the past. But not anymore. Download our guide to learn how year-end rewards have moved on and how you can get a better return on your investm...


The Massive Motivation Manifesto for Successful Sales Teams

It’s time to lift sales to next level Download the  Massive Motivation Manifesto for Successful Sales Teams  and find out: Why the rules of motivation are changing How to raise teams t...


Massive Motivation Manifesto

It’s time to re-motivate motivation itself...  Download the Massive Motivation Manifesto and find out: Why motivation isn’t motivating any more How to raise teams to the next level Ho...


*Calls cost 5p per minute plus your phone company's access charge.