Zodiac Aerospace partner with Edenred to create multi-channel communications to launch their new Employee Benefits scheme.
Zodiac Seats UK has 1,200 employees working across a number of different site locations and many don’t have a work email address. Unable to rely on email communications to reach everyone meant the team had to be quite creative with the launch. They used different communication channels in order to engage with all employees and get them excited about the new benefits.
The launch included:
- Payslip Inserts: The team ran a teaser in the lead up to the launch, which included payslip inserts with information about the new savings scheme. This got employees excited about the launch.
- TV Screen Messages: There are a number of TV screens situated in sites and the factories. The launch team designed a slideshow which was played on a rolling loop - this included a number of messages about what employees can expect. It focused on what is in it for them and information about the different benefits.
- Brochure: The team designed an 8-page brochure so that employees could view what benefits are available. This was great for employees who do not have access to a computer at work but it also meant employees could show their family what is on offer.
On the day of the launch itself the team put on a huge event at every site with lots of giveaways and competitions to attract employees along to find out more - prizes included iPads and biking equipment.
The launch has enabled the team to capture email addresses for employees which would make it easier to keep them in the loop about future savings and benefits.
There were representatives from the Cycle to Work Scheme who had a selection of bikes there for employees to see and there were computers set up so that everyone could see how the online portal works and how easy it is to use.
Gareth Welch, Payroll Manager at Zodiac Seats UK Limited says,
“We haven’t offered anything like this before, so we worked hard with Edenred to create a huge buzz among our employees so that they actually value what we are offering and make use of the benefits. The results speak for themselves; we have had huge take-up and great feedback from our staff”.
But the communication hasn’t stopped with the Launch. The team have put a communications strategy in place to ensure employees know what is on offer throughout the year and are driven back to the portal on a regular basis.
“There’s no point offering benefits if employees don’t know they are there or cannot access them – this is why we are working so closely with Edenred and continue to engage with staff. We know that if we get the package and the communication right all the other benefits, like improved employee engagement and motivation, will come” adds Gareth.
Within one month of the launch over 60% of employees had signed onto the portal and almost 10% of the workforce had placed an order via the Cycle to Work Scheme.
Employees saved over £800 on cards and savings in just one month and if momentum continues throughout the year savings are expected to reach over £10,000.
Going forward the team will continue to promote the latest and biggest offers and competitions to employees to remind them to log in and save.