New Christmas Rewards Website
The weeks leading up to Christmas and the first few days of the new year are too frequently underestimated as an opportunity to engage your employees, partners and customers. Yet if you plan to give the right rewards you can reap real performance returns in 2010.
Capital Incentives is the specialist rewards & motivation division of Accor Services and has been helping companies maximise returns from seasonal reward programmes for over 25 years. This year they have developed a web site (www.christmasrewards.co.uk) which provides practical tips & advice on how best to manage this key time, as well as showcasing the best range of reward ideas available.
For many people the Christmas period is a time that rewards are paid out as part of a planned incentive programme or a surprise act of appreciation. This act of saying 'thank you is a very important one and when planned and well managed can contribute to improvements in engagement and performance. We all need to think about our reasons for rewarding groups and individuals and consider what we can do to ensure they return from the Christmas break raring to go and delivering the performance required to drive your business forward.
- Motivated employees are more productive and provide a better level of customer service. Increasing motivation is crucial if a company is to continue to deliver against targets and present a positive face in the current market.
- Satisfied customers are repeat customers. Rewards may leave a strong impression after a completed deal, but they can also provide the basis for new and future engagement.
- A willing sales channel, suitably incentivised, will drive more business on your behalf. Combine rewards with effective communications to make them feel a part of your success.
However, regardless of who were choosing to reward, many of us have to manage huge uncertainty when it comes to rewarding them, particularly this year. Should we make a seasonal reward? Can we really afford to reward our people this year? And if we can, what should we give? Should we offer cash or a gift?
A wide range of reward solutions with something to suit every recipient!
- Capital Bonds these multi-store gift vouchers are available exclusively from Capital Incentives & Motivation and offer the greatest choice and convenience of any UK gift voucher.
- Single Store Vouchers perfect when you know what your recipient would like, these store-specific gift vouchers are available for 50 of the top retailers in the UK.
- Compliments Passport these travel vouchers, offered through Capital World Travel, are redeemable against off-the-shelf holiday packages as well as thousands of holidays and leisure activities, both in the UK and worldwide.
- Compliments Card offers the widest choice for recipients with access to a network of 130 leading high street and online retailers.
- Incentive Award Card this card helps you to motivate all year round by enabling regular payments or bonuses to be loaded on it as part of your wider reward and recognition scheme.
Demand for gift cards and retail vouchers continues to be strong. Both rewards have the advantage of continuing to deliver impact into the new year as they provide 'multiple motivation impact points'; not only do employees feel engaged when they receive the card, for example, but again each time they use it to purchase goods or services. Don't underestimate the multiple opportunities gift cards have to remind the recipient of your appreciation. Reward cards can also be topped up with further rewards and incentives over the year ahead, becoming a flexible tactic that delivers positive, long-lasting results.
Whether you're rewarding employees, channel partners or customers, though, the act of appreciation in itself can be enough if it's delivered sincerely and effectively. But the Christmas period is a time when many people expect a financial 'thank you'. Get the gift, the act of appreciation and the communication right and you have a powerful engagement and motivational force that will reap real benefits in the year ahead.
Next Steps
Go to our one stop shop www.christmasrewards.co.uk to access a wide range of gift and reward options, as well as advice on how to maximise the return on your festive rewards. Or for further information and advice from one of our rewards & motivation advisors click here.
